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Degree: Associate of Applied Science
Major: Business
Concentration: Marketing
Department: Business

For more information, visit theÌýBusiness DepartmentÌýwebpage or contact the Business and Technology division at 615-230-3301 orÌýbustechinfo@volstate.edu.

This concentration is designed to prepare students with knowledge and skills that can assist their career growth in the growing field of marketing. Typical duties performed by career oriented marketing employees include management of retail departments and store settings, personal selling, management of customer service, purchasing assistance, and merchandise management. Marketing employment is expected to grow as a part of the workforce well into the next century. Solid opportunities exist for growth from entry level to career sustaining and management responsibilities. Representative job titles include retail department manager, assistant and store manager, sales representative, merchandise manager, and purchasing assistant.

The Entrepreneurship Technical Certificate and the Administrative Professional Technology Technical Certificate areÌýembedded within the Associate of Applied Science in Business, Marketing concentration.Ìý Courses in these certificates may be used to award this concentration.

All students graduating with a degree from VSCC are required to take the E-Proficiency Profile (EPP) to meet graduation requirements.ÌýMore information can be found at /graduation/exit-exams.

ProgramÌýLearning Outcomes

Upon completion of this program, the graduate will have developed the skills, knowledge and abilities to accomplish the following:

1. Explain the concept of marketing and how marketing strategies are planned, implemented and controlled.

2. Explain the process of marketing and how marketing strategies are planned, implemented and controlled.

3. Explain the process of market segmentation and target marketing.

4. Identify the elements of the marketing mix and how they are used to satisfy marketing opportunities.

5. Analyze consumer behavior in specific situations against the framework of consumer behavior.

6. Identify the marketing planning process and the development of the key elements of a marketing strategy.

CIP Code: (32) 52.0201.01